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Eyenavision Announces the Release of the Chemistrie Frame Collection

Chemistrie Frame Collection

Eyenavision, a company focused on innovative consumer products for the independent optical retailer, announces the release of its Chemistrie™ Frame Line and a stock prescription lens program. This new Chemistrie frame collection was born with the same vision as the patented Chemistrie Magnetic Lens Layering System; provide a quality product that will enable the independent optical retailer to deliver value to its customers. The Chemistrie frame collection provides popular frame designs, encouraging rapid turnover and strong profits for Eyenavision’s retailer customers.

“Our goal is to provide a limited collection of frames with a focus on quality and fashionable designs,” commented Joseph Zewe, CEO of Eyenavision. “This is our next step in the process of creating additional products that will assist our independent retailer customers to better compete in the optical marketplace.”
The collection features a modern take on classic designs made up of eight different styles, each available in multiple colors. Additional designs are in production and will be released in early 2014. A point of purchase display is also available for retailers carrying the frames. In addition to the Chemistrie frame line, Eyenavision is now offering stock polycarbonate prescription lenses. These lenses include both a hard and anti-reflective coating and are offered in powers from SPH -6.00 to +4.00 and up to CYL -2.00. The stock lens program focuses on retailers that carry a full inventory of stock lenses and typically order 100 or more lenses at a time. 

Mr. Zewe commented, “Our purchasing power enables us to pass along significant savings to our retailers that perform in-office finishing. The new stock lens program is targeted to retailers who, despite consistent volumes, still do not purchase at the level required to go direct to the factory.”

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